Short Video Ads For Business
In the fast-paced world we live in, it’s critical to find new, unique ways to make your product or service stand out in the crowd of marketers vying for your prospect’s attention. Video marketing is nothing new, but it’s certainly proving to be a powerful, effective part of marketing strategy—now more than ever. Who hasn’t been sent a funny video to watch or shared an emotionally charged video message?
With our hectic schedules, people would often prefer to watch a two-minute video versus taking 15 minutes to read the same information.
WHY YOU SHOULD USE VIDEO ADVERTISING
Some business owners are caught in the conundrum of trying to decide whether to embark on a video advertising campaign. Put it this way, if you’re not using video as part of your marketing strategy, you’ll be left behind. Here are few reasons why you should consider short video ad.
Video ads convert sales
The biggest names in online marketplaces, including Amazon and eBay, report that adding a video ad to a product description increases the chances of a shopper buying that item by up to 35%.
People share video
Those who view a video ad and find it interesting or valuable will share it with their followers on social media. In fact, more than 700 videos are shared by Twitter users every minute. This phenomenon can increase your video’s exposure exponentially.
Your customers are watching more video
The statistics prove that your target audience is watching video, which is probably the only benefit you need to hear:
92% of B2B prospects consume online video
4 billion videos are watched on YouTube every day
About one-third of shoppers will purchase a product after viewing a video ad
A video conveys huge amounts of information in a short time
You can say more in a shorter amount of time on video as compared to text. Video is more engaging to the senses, so it can convey more information by showing and telling at the same time.
Video ads do well among mobile users
The number of people watching videos on mobile devices continues its upward climb. One interesting statistic for companies distributing video is that 88% of short pieces, around 30 seconds, are watched through to the end on mobile. The same isn’t true for those viewing the ad on a computer.
Video is an excellent format for informing and educating
Because it incorporates audio and visual elements that appeal to multiple senses, video ads perform as well as educational tools. They’re especially effective when used for product demonstrations or in as How-To guides, as viewers can actually see how certain things work or learn a new skill.
Search engines love video
The biggest search engine companies put a priority on video content when making tweaks to the algorithms that present certain sites higher on the rankings page. Distributing videos via social media, posting them on blogs and embedding them on your website increases the likelihood that your target audience will find you when searching for relevant information.
Video tells your story better than other formats
The emotional impact of video ads is significant. You make a more solid personal relationship when you’re storytelling through sight and sound, connecting a viewer’s emotions to your product or service.
Analytics are telling
The primary video sites, including Facebook and YouTube, include features that enable you to see how your content performs. Knowing the views, shares, likes and social interactions can help you plan future campaigns, which makes your content more effective at reaching your target audience.
If you’re still asking yourself, “Is video marketing really an effective way to promote my business?” The answer is undoubtedly yes. Here are benefits of using video content
Advantage of Video Content Marketing
Catch the Consumer’s Eye: 65% of video viewers watch more than three-quarters of a video, which is significantly more than text-based content.
Video content has been shown to attract more consumer attention than other forms of content. The current state of content marketing is highly competitive. Consumers are presented with an excess of content to look at and dedicate their time to reading/viewing. The more captivating your content, the more likely it is be consumed.
Clear Product or Service Demonstrations: Did you know four times as many consumers would prefer to watch a video about a product than to read about it?
If you’re promoting a new product or service, try creating a video to demonstrate how it works or how to use it. 98% of users say they have watched a video to learn more about a product or service. This is why 45% of businesses using video content marketing report having an explainer video on their site.
Optimization: Do you know how much of your latest blog post your readers actually read? Did they only read the first paragraph? Did they skip to the end? Did they share it with friends? Text-based content is incredibly hard to measure in terms of these counts.
When it comes to video content, you’re able to measure click-through rates, the number of times someone watches a video, and even the point in the video at which they stopped watching.
Having this information at your disposal allows you to truly learn what is working, and optimize your video content in the future.
Improved Open and Click-Through Rates: You’ve worked hard on an email campaign, and provided your audience with all of the important information that they need, but will the recipients open and read it? Will it work the way that you’ve intended?
Try using video content to boost your email marketing efforts. Yet another powerful statistic: using the word “video” in an email subject line boosts open rates by 19% and clickthrough rates by 65%.
Better SEO: Including video content on your website helps increase the amount of time visitors spend on your site. Longer time spent on sites builds up a higher level of trust with search engines, and signals to them your site is providing quality content.
You’re 53 times more likely to rank first in a Google search if you have a video embedded on your website. Also, since Google now owns YouTube, that significantly increases the positive effect video web content has on your search engine ranking.
Emotional Connection and Trust: The goal of marketing really is to create long-term relationships built on trust with your consumers. Trust is the foundation of most quality marketing campaigns, and video marketing can create trustworthy connections in ways other content formats can’t.
Video is an incredibly powerful form of content in the way it is able to evoke emotions online unlike any other medium. Video allows you to use things like tone of voice, facial expressions, and emotional music to your advantage. You just can’t do that with a blog post or infographic.
Do you need a short promotional video? Are you a business owner who doesn’t want to spend an arm and a leg for an advertisement? Or, are you a vlogger looking for a fresh intro?
You came to the right place!
We create professional Short video ad for any kind of business; Big or small no matter how ridiculously tight your budget is we got you covered.
We create all kinds of Short Video Ad that will fit your budget
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Sourcebranding Digital Agency Kindly