Content Marketing involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including blog posts, news, videos, white papers, photos, etc. Content Marketing is one of the best methodologies for marketing your website and your business. Posting relevant, valuable and frequently updated information on your website will boost search engine optimization (SEO), help position you as an expert, and allow you to build relationships with your audience. All are priceless benefits for any business both big and small.
The best kind of content marketing gently leads the audience to convert their interest into some form of online action – whether clicking on a website link, downloading a whitepaper or brochure, requesting a demo, or contacting a sales rep.
Why Content Marketing?
Content–driven marketing is not a tactic, it’s a strategy. It’s a commitment to using content to reach and engage with the audiences that are important to your business, including customers, prospects, employees, investors, and more.
Understanding why content marketing is important to your business. First we should look at the four buying cycle:
- Awareness. Prior to awareness a customer may have a need, but they are not aware there is a solution.
- Research. Once a customer is aware there is a solution, they will perform research to educate themselves. For example, a car buyer will try to find out what different types of cars exist, and which one will fit their needs.
- Consideration. At this point the customer starts comparing different products from different vendors to make sure they’re getting a high quality product at a fair price.
- Buy. Finally, the customer makes their decision and moves forward with the transaction.
Traditional advertising and marketing is great when it comes to the second two steps. Content marketing taps into the first two stages of the buying process by raising awareness of solutions and educating consumers about a product they may have never considered before.
Content Marketing/ Social Media
Here is how we help you with Content Marketing?
Social media marketing can be an easy source of free traffic for any company, especially if done correctly. Sharing content consistently is a great way to boost engagement on your social media channels. Ideal for business owners who have limited time to create their own content or who want new ideas. We create content for Instagram, Twitter, LinkedIn, Facebook, Tumblr, YouTube, SoundCloud, which will lead to strategic growth of your business/account which will naturally skyrocket your sales/influence.
Managing your social media can be so overwhelming, especially as a business owner with lots of other tasks to take care of.
Brands need to make sure that their SMM content strategy is on point. What may work for one platform may not be the best strategy for another, and it is important for brands to understand how each individual platform may be beneficial to the bottom line of their business. We here to help your brand grow
How we create content for you
(Website, blog and social media platform)
1: You’ll provide us with as much information as possible
2: we study your product/service and your competitors
3: Research SEO keywords
4: We conduct target audience research
5: then we will commence writing your content.
You may not have the budget to make a feature film to promote your company, but you can still give potential customers valuable information.
What Makes a Piece of Content Effective?
Every piece of content is different, with its own purpose, style and message. If your content hits one or more of the characteristics below, it will help drive the audience to further engage online with your brand. And that’s what leads to conversions.
Informational/Educational:Does the content tell something new? Does it offer an interesting, original or helpful perspective? Does it provide useful information? Our core purpose at SourceBranding is making sure we achieve an effective content.
Entertaining: Is the content fun, up to date, and readable? Does it capture the imagination and leave the reader wanting more? We research on your behalf making sure any content is worth reading and calling potential clients to action.
Emotionally satisfying: Does the content make the reader laugh, cry, think or feel? Can the reader connect with it on a deeper personal level? Audience love what they can relate to; giving then the upper hand to easily communicate with you. We help you make that connection.
Socially Valuable: Is the content something your readers would love to share? Is it clickable and relatable? Could it even go viral?
The thing about content creating is understand your audience. When you give them something they can feed on they literally share it with their peers. Before we set out on the adventure of writing, we make it our priority to know who the target audiences are.
How Do I Get Started?
If you’re not sure how you can add value through content marketing, don’t worry we got you covered. At SourceBranding Digital Agency, we offer content marketing services that will actually give a boost to your brand presence and also increase sales and Hiring an agency will be your best option.